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Diane Kruger and Fashionistas Celebrate HUGO BOSS Re-Launch.

Posted by on May 31, 2010 in Business, Open 60, United Kingdom | 3 comments

First of all a disclaimer – We were not invited to the Hugo Boss party in Canary Wharf to mark the occasion of  Brian Thompson’s old boat being rejigged, repainted and renamed for Alex Thomson, so of course this article is laced with the sour grapes that inevitably come with such a snub.

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  • PRPeta

    Sounds like they need a bit of me and my wherewithall thrown into the mix for good (or even better) measure.

  • Beth

    David,

    I am sure Hugo Boss met their strategic business objective with the influencers they chose to invite, perhaps your invitation was lost in the mail! It would be interesting to hear Alex T's thoughts on the launch party.

    Beth

  • James

    Good point about those sailor suits. They are cliched and awful. Nobody involved with sailing actually looks like that. More at home at a jean paul gaultier fragrance launch than a HUGO BOSS gig. Fashion PR at its worst.

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