Yet another sailing sponsorship announcement by Audi, this time in the heart of Volvo territory – Sweden. The Stena Match Cup Sweden takes place on the Island of Marstrand, just 12 miles north of Volvo’s global HQ in Torslanda. The event, which draw huge crowds to watch match racing, is one of the best staged sailing events anywhere in the world and fits well with Audi’s strategy to cherry-pick sponsorships that have the biggest impact.
[cleeng_content id=”390913734″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]Audi will become a partner of Stena Match Cup Sweden, which is one of the stand out events of the ISAF World Match Racing Tour (WMRT). Last week Audi announced that it would partner with Azzurra, adding to it’s sponsorships around the world which include Kieler Woche, Audi Victoria Week and of course the Audi Med Cup.
Niklas Henning, Event and Sponsor Manager, Audi Sverige:
“Sailing is a favoured sport to many of our customers. Our engagement in Stena Match Cup Sweden gives us a possibility to strengthen Audi’s presence on the west coast as well as providing a good platform to meet with our customers”
Jan Torstenson, GM at Brandspot and the Commercial Organizer of Stena Match Cup Sweden, commented:
“We are very grateful and proud that Audi has chosen to become a sponsor to Stena Match Cup Sweden. A strong brand like Audi will add great value to the event and their experience in sailing internationally makes a partnership very natural and developing”.
The branding concept for the Audi boat in Stena Match Cup Sweden 2010 follows the same guidelines as Audi MedCup and Kieler Woche and is part of the Audi A1-launch.
More Audi News…[/cleeng_content]