Premium Margaret River winery, Leeuwin Estate have announced a partnership with the Perth 2011 ISAF Sailing World Championships, extending their use of sailing as a mechanism to promote their products.
Leeuwin Estate Founder and Chairman Mr Denis Horgan is excited about the new partnership.
“Given our strong positioning in the global marketplace, we are delighted to have joined forces with Perth 2011, which truly is a world-class international sporting Event. Teaming with an Olympic qualifying Event of the international calibre of the Perth 2011 ISAF Sailing World Championships, complements our brand profile across Australia and internationally. Leeuwin Estate has enjoyed a previous association with sailing through our activities with the America’s Cup when it was held in Fremantle and our sponsorship of the sail training ship, The Leeuwin.”
“This is a great opportunity to retain our connection with the international sailing community. We plan to have a signature Perth 2011 wine available promoting our association with the World Championships, but this is just one element of what we have planned for the next two years.”
Acting Event Director Darren Beazley commented
“I am delighted that Denis Horgan and the dedicated team at Leeuwin Estate have signed on as the official wine partner to the World Championships. Leeuwin Estate is synonymous with Western Australia and is internationally renowned for producing wines that rank alongside the world’s finest, whilst also being recognised as a leader in wine tourism. Leeuwin’s quality products, combined with their well-established reputation in the wine and tourism industries, provided a perfect match to align with the World Championships, to be staged in Perth in December 2011.”