There’s one brand that is synonymous with extreme sports sponsorship. In fact, if there is a sport that is so bonkers, so out there, so crazy that no-one else will touch it, chances are the participants will be sporting the colors logos of Red Bull. The energy drink has revolutionised the use of sport as a marketing tool whether it be cliff diving, freestyle motorcross, base jumping or Formula 1.
Now the brand most associated with extreme sports have announced that the distictive red bull livery will decorate an Extreme 40 catamaran in the 2010 Extreme Sailing Series Europe. Double Olympic Gold Medallist Roman Hagara and his Olympic crew Hans-Peter Steinacher, launched their campaign on the Danube in Vienna on Monday.
Event Director Gilles Chiorri commented,
“Red Bull is an iconic, international brand and to have them backing a team of such high calibre as Roman Hagara and Hans-Peter Steinacher is great news for the circuit. Roman posted some excellent results on the board in Asia and will certainly be one the other teams are keeping an eye on.”
“We will be up against the best sailors in the world this year in the Extreme Sailing Series Europe and we want to establish ourselves on the big boat scene.”
The team competed and finished fifth overall in the innaugural Extreme Sailing Series despite a dramatic capsize in the penultimate day in Muscat that left Hagara requiring hospital treatment.
Racing with the only Austrian sportsmen to win Gold medals at the summer Olympics, will be David Vera (ESP) and Gabriele Olivo (ITA), both of whom have competed in the America’s Cup and Volvo Ocean Race onboard Telefonica.
“Vera’s arms are like tree trunks and he has a lot of very valuable experience on big boats. And Olivo is a very fast trimmer and has attracted interest from a lot of other teams. We feel we have a very strong team.”
Red Bull will activate their sponsorship by leveraging their support of other athletes. At the first evene in Sète, Red Bull Extreme Sailing will be joined by Downhill skiing legend and Dakar Rally driver Luc Alphand – a hugely popular sporting icon in France.
The first public event starts in Sète, France, on 28 May when up to nine international teams will meet to fight it out for the first event. French sailing legends Franck Cammas and Loick Peyron have already announced their entries with Groupama and Oman Sail Masirah. They’ll be joined by Yann Guichard and his Groupe Edmond de Rothschild team, with five other teams to be announced over the next week.