The Sports Consultancy Volvo Ocean Race Project One of the Biggest Tenders in Sport.


Professional yacht racing has moved on a bit over the last few years. Even in the time this site has been around, the commercialism brought to the sport by organisations like the Volvo Ocean Race has increased year on year. The organisers of the VOR have set the bar high for others who are trying to partner with sailing venues around the world.

The Sports Consultancy was appointed in February 2009 to develop the Volvo Ocean Race’s first ever global competitive bidding process to secure the route of the 2011-12 Race.

The Sports Consultancy have now announced the successful completion of the agency’s brief to deliver what is, with over 80 initial bidders and 10 successful cities, believed to be the largest number of cities ever in a city bidding process in sport.

The Sports Consultancy worked with the event organiser to deliver a significant increase in hosting rights fees and enhanced service as well as infrastructure provision by each host city. At the same time Volvo Ocean Race is able to complete and announce the entire route for the next race 12 months earlier than ever before.

Commenting on the procurement process, TSC Director Angus Buchanan said:

“We are incredibly proud of what The Sports Consultancy has achieved in delivering the largest ever competitive tender in sport. From over 80 original bidders, we are delighted with the quality of the final host cities and the significantly enhanced rights fees and infrastructure commitments we have achieved for Volvo Ocean Race even in this tough economic environment.”

Knut Frostad, Volvo Ocean Race CEO, added:

“I am delighted with the results that The Sports Consultancy has achieved over the last 12 months. Its methodology and implementation has been first class ensuring that the Volvo Ocean Race enhances its global reputation as the world’s most high profile off shore yachting event.”