America’s Cup Searches for Crowdsourced Cool Television Concepts. 4


The revolution will be televised and the sport of sailing will be fixed in post-production.

[cleeng_content id=”262122466″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]There is absolutely no doubt that sailing is one of the most photogenic sports on the planet. Modern event organisers like the Volvo Ocean Race realise that the delivery of the sport via HD video is one of the most important factors for making yacht racing more relevant to a wider audience. Indeed the televising of yacht racing has consistently innovated broadcast technology and is far superior to many sports.

Nevertheless, Russell Coutts has stated that the next edition of the America’s Cup will include a televisual revolution. Don’t expect to hear any classical music on the soundtrack for AC34 – the goal is to make sailing more like a video game or music video. Coutts says:

“Transforming television is the single-most important change we can make to this magnificent competition. We’re looking to the next generation to help bring the screen alive. We expect this competition to open our eyes to some creative concepts that will increase the event’s appeal to younger audiences.”

It is implied in this statement, and others made by Coutts, that the sailing itself will have to be more exciting and engaging. The draft protocol makes provision for the sailors names to be emblazoned on the back of their shirts – one day cricket style – which might point to other changes that are being considered.

Perhaps taking inspiration from the defending club being based in one of the world’s hubs of new media, the Defender is looking to crowdsource new talent by launching a competition to find new ways of making sailing interesting on TV.

The call to actions states:

Ambition is the main requirement for entry. Naturally, content must be original and 100-percent rights-cleared. Clips may be of any sport or activity and any combination of camerawork, editing and production. The 28-year age limit is in place with a view to blending new talent with the best and most-experienced specialists in sports broadcasting.

A panel of extreme sports and social media leaders will review the videos. Producers of the most interesting videos posted by 12 July 2010 will be flown to Valencia, Spain, to participate in the 34TH America’s Cup Media & Race Evaluation Trials slated for the end of July.

The ultimate competition winner, to be announced at the end of September, will get to choose from prizes that include a top of the range Apple MacBook Pro, installed with the latest video editing software, to a high-end, HD camera. Other finalists will receive BMW ORACLE Racing official team gear.

With any luck, entrants will keep in mind that the audience for sailing, like F1 is looking for more than pictures. Incorporation of live data is as important as a fast edit or funky digital effect. The bottom line is that the competition needs to be close and there needs to be human interest or no amount of strobe editing or hip-hop soundtrack will make anyone want to watch it.

More at: http://www.americascup.com/videocompetition/[/cleeng_content]

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  • What a load of crap. What’s wrong with steady camera work and real life colors. Why does everything have to have the contrast pushed to maximum and the camera be shaken to give the impression of movement?

    Can you imagine if the Ryder Cup was televised with a Green Day soundtrack or if Wimbledon was filmed by a teenager with a mobile phone?

    The worst thing that the America’s Cup could do would be to stick two fingers up to its loyal fans who have stuck with the event through the last shitfight and reward them with some grown up thinking, not some pandering to a generation that couldn’t care less and will care even less if the powers that be try too hard to make it look like they are part of the cool crowd.

    Why not just film a couple of griders against a green screen and add in the storms and boats later Avatar style.

  • Why not grab some early footage in Newport on 7/1 when the trophy and crews will be here! http://bit.ly/AC34NPT

  • Guest

    What a load of crap. What's wrong with steady camera work and real life colors. Why does everything have to have the contrast pushed to maximum and the camera be shaken to give the impression of movement?

    Can you imagine if the Ryder Cup was televised with a Green Day soundtrack or if Wimbledon was filmed by a teenager with a mobile phone?

    The worst thing that the America's Cup could do would be to stick two fingers up to its loyal fans who have stuck with the event through the last shitfight and reward them with some grown up thinking, not some pandering to a generation that couldn't care less and will care even less if the powers that be try too hard to make it look like they are part of the cool crowd.

    Why not just film a couple of griders against a green screen and add in the storms and boats later Avatar style.