‘New Deal’ America’s Cup Protocol Distributed to Teams.


If you thought PR spin in the America’s Cup was over, then think again. Defender BMW ORACLE have borrowed terminology from Franklin Roosevelt’s response to the Great Depression – launching the Protocol for the 34th Edition as the ‘New Deal’. It’s a clever reference with reform and political realignment being at the heart of both platforms.

[cleeng_content id=”499443670″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]The 56 page draft is a ‘listening and living’ document. Teams have been invited to comment and, contribute to its final form. It is not known if other interest groups will be invited to comment. It offers another chance for input before the Protocol is finalized and published by the of 31st August 2010 target.

Russell Coutts, CEO of BMW ORACLE Racing said in a statement:

“This has been a painstaking process, but we believe it sets out a New Deal for the America’s Cup and fair play for all teams. It also incorporates the vision of the Cup held by Larry Ellison and BMW ORACLE Racing. To create a fair playing field we plan to issue all of the event rules before the end of the year, and this is a significant first step in that direction. Teams will know exactly what they are signing-up to.”

Potential teams asked for these key elements to be included the 34th America’s Cup Protocol and they have been:

  • neutral race management body
  • wide-ranging powers for the Jury
  • cost cutting measures
  • initiative to transform television & media output
  • added-value to sponsors & business partners
  • sustainable, long-term business model

The World Sailing Team’s Association has been influential in the creation of the document. Through the WSTA, proposals include –  a maximum of eight pre-regattas per year for consistent racing and exposure for the teams in the years leading up to the America’s Cup.

Despite Coutts statements at the recent press conference that the next America’s Cup would be for sailors, the Protocol will address costs by reducing the sailing opportunities for sailors by cutting number of racing crew. There will be nosailing periods and limits will be placed on the numbers of hulls, masts, appendages and sails teams can build.

It is proposed that at the end of the 34th Match, the ‘New Deal’ will leave an inheritance of substantial funding and assets to the next Defender in a move to end the stop-start cycle teams have faced previously. This sustainable legacy is dependent of the 35th America’s Cup defender continuing with neutral race management and a schedule of regular competition.

We’ll look at areas of the protocol concerning advertising and media in coming days…

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