Stena Match Cup Sweden Sponsor, Sigma To Boost Digital Media Experience.


Match Cup Sweden is a great sailing event. Not only do the steep cliffs of Marstrand provide a natural grandstand to watch the racing, the organisers have tweaked the event every year to make it better each time.

In 2008, Match Cup Sweden boasted all the state of the art media trappings that are now being offered by large, well funded events like the Audi Med Cup and the Louis Vuitton Trophy. There were giant screens, live audio commentary (which was simulcast on local radio) and live streaming video to the internet.

This year, boat sponsor Sigma, will also be the official strategic IT-partner. Sigma has developed an on-line strategy to integrate the digital communication with the overall experience.

Magnus Edvardsson, Business Area manager at Sigma:

“The company is in an exciting stage of development and it is important for us to involve our clients and co-workers on this journey. Stena Match Cup Sweden will serve as a good, high quality activity and a special way to get together. The efforts we have put into the sponsorship so far have really paid off and we can already see a strong commitment internally.”

As a boat sponsor, Sigma will brand one of the eight boats, which are used in the ISAF World Match Racing Tour event. In addition, they have big plans on-site during the event between the 5th-11th of July.

The event organizer is excited with the new partnership in many ways.

Martin Sohtell, Event manager of Stena Match Cup Sweden:

“It’s great to have Sigma as partner to the event and our cooperation got off to a flying start. Sigma has an innovative organization and great skills, which will benefit the event in many ways. Shortly, we will have the pleasure to launch a digital platform for our overall communication, which adds a new dimension to the entire event, all thanks to Sigma.”

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