ISAF are to be congratulated on their latest appointment of former Sponsorship Manager for Skandia, Tim Sewell, as Head of Marketing and Events.
[cleeng_content id=”603730929″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]If the world governing body is going to influence and grow the professional side of the sport, it needs to attract experienced commercial operators that understand the realities of the industry. Sewell has delivered programmes that include some of Cowes Week’s most successful years with Skandia as title sponsor. Sewell has also been involved with the Olympic classes through Skandia Team GBR.
It sounds like he will be busy though. In a statement released by ISAF, Tim’s role at the Secretariat is to oversee the work of Marketing and Media, Events and Training and Development. As if marketing, media and events was not a large enough portfolio on it’s own!
“This is a great opportunity for me. I am really looking forward to my new role, being able to help the sport grow and ultimately put something back into the sport I enjoy so much.”
We look forward to talking to Tim in coming weeks. . .