For UK companies wanting to sponsor sailing in the UK, there are not many options. That statement may prompt thousands of sponsorship proposals to the contrary, but apart from Cowes Week, the Round the Island Race and the growing ‘Sail for Gold’ event, there are very few events that are professional enough to deliver what sponsors are looking for in terms of coverage and activation.
Since former title sponsor Skandia walked away from Cowes Week, the regatta has struggled to recapture the momentum and purpose that the financial services company brought to the table. Even sports sponsorship consultancy Octagon hasn’t managed to package the event in a way to make it attractive to a new title sponsor. However the beleaguered regatta will benefit from the new commitment to British sailing announced by Artemis last week.
Artemis has signed a boat branding sponsorship package for Cowes Week 2010. The Artemis logo will appear on the bows of the Cowes Week competing boats, providing the company with brand exposure at the regatta. The deal will ensure that entry fees are maintained at 2009 levels and provide funding for the popular Red Arrows display.
Speaking about Artemis’ involvement with Cowes Week, CEO Mark Tyndall commented:
“Artemis has been backing British sailing since 2006 and this new commitment to Cowes Week demonstrates Artemis’ desire to support British sailing from the grass roots upwards, including non-professionals and professionals in the sport. Cowes Week is a great regatta that brings together people who enjoy club-racing at the weekends with the pros who race for a living. The atmosphere both on and off the water is fantastic and Artemis has utilised the event for many years as part of its corporate hospitality programme, and this year is no exception.”
“The Red Arrows display on the final Friday of Cowes Week has been one of the shore-side highlights in recent years, not only for the sailors but also the thousands of spectators who come to enjoy the atmosphere, and we didn’t want to see it disappear. We supported the Red Arrows last year and will do so again this year.”
Stuart Quarrie, CEO of CWL added:
“Cowes Week has enjoyed a great working relationship with Artemis Investment Management in recent years and we are delighted that we have the opportunity to further this relationship for the ultimate benefit of Cowes Week sailors.”
Artemis will also continue its pro-celebrity “Artemis Challenge” during Cowes Week; the competing IMOCA 60 monohulls will race 50 miles around the Isle of Wight on Tuesday, 3rd August. The race, now in its fourth year and the only annual UK-based IMOCA race, will feature some of the biggest names on the offshore racing circuit who will be joined onboard by celebrities from the world of sport and television attracting wide media coverage as well as benefiting the charities of the competing boats.
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