This weekend, tens of thousands of car enthusiasts will be at the home of the British Grand Prix, Silverstone, for a unique event. The Silverstone Classic combines a packed weekend of racing with concerts and other entertainment. Although the cars would attract huge crowds in their own right, organisers realise that by creating an entertainment experience, a wider audience can be reached.
[cleeng_content id=”358311274″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]Combining multiple forms of complimentary entertainment is used widely in sports where the focus is the spectator rather than the competitor and in 2010, OC Events, the organisers of the Extreme Sailing Series Europe will push the boundaries of sailing as an entertainment product under a new brand – “Sailing Rocks“.
Normally rocks are the last thing that sailors want to think about, but an eclectic mix of on-the-water action will be followed every evening by BBC Radio 1 / Bestival star Rob da Bank’s top choices of island-based DJs. On the 5th of August, the event will culminate with a set by Rob himself. He says:
‘Weirdly sailing and DJing are two of my favourite things in the world… so I’m very excited about getting back to Cowes to help kick start the party for the locals and the Extreme 40 crews. I’ve never sailed on such an exciting boat in my life and really believe sailing could be opened up to a lot more young people, which is kind of what I want to do with music and DJing. See you at the bar!’
While Cowes Week organisers have to cater to a broad audience in the Yacht Haven, the positioning of the Extreme Sailing Series allows OC Events to aggressively go after a different crowd. As well as the music, the Extreme end of town will add demonstrations in the art of ‘on the water flying’ by a line-up of talent including Simon Payne, the Moth World Champion and a team of pro windsurfers.
It’s a shake up that should showcase sailing as something different to those who are there to watch, and hopefully the balance can be kept between sport and travelling circus.
More Cowes Week News…[/cleeng_content]