Heineken will once again be the Title Sponsor of the Royal Cape Yacht Club’s South Atlantic race, the Heineken Cape-to-Rio. The race will take place in January 2011. Cape Town and Rio de Janerio, Brazil- embody the glamour and excitement which is central to the Heineken brand promise.
Franco Maria Maggi, National Brand Manager, Heineken said:
‘The Heineken Cape to Rio is a jewel in the crown of Heineken’s global partnership with the premium sport of sailing. As Title Sponsor for the third Trans-Atlantic race in a row, we have certainly consolidated our brand ownership of one of South Africa’s iconic sporting challenges.’
John Martin, Commodore of Royal Cape Yacht Club said:
‘We are extremely pleased to welcome Heineken back onboard once again and are equally pleased to be taking the Race back to its roots in Rio de Janerio, site of the finish of the first race forty years ago. ‘Ever since then, the event has maintained its status as the top Trans-Atlantic race on the ocean racing calendar.’
Along with glamour and excitement, Heineken see the associations with a unique spirit of friendship, adventure and achievement as reasons for being involved with the sporting event.
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