As auto makers strike to position themselves as environmentally sustainable brands, another car manufacturer has announced a sponsorship deal in the sport of sailing. Jaguar will join TEAMORIGIN for a summer of sailing starting with the 1851 Cup in Cowes next week. The event which recreates the original America’s Cup race around the Isle of Wight also sets up a race between competing luxury car brands with the American team being sponsored by BMW.
[cleeng_content id=”151301393″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]The partnership, which will be described as ‘TEAMORIGIN racing with Jaguar’ comes under the umbrella of the Jaguar Academy of Sport, which aims to recognise, celebrate and inspire the very best of British sporting talent and success.
The deal helps Jaguar strengthen its environmental credentials, not only through the associations of a wind-powered sport, but also through signing up to TEAMORIGIN’s ‘Race for Change’ which compels partners of the team to adhere to strict environmental goals monitored by the Carbon Trust.
Sir Keith Mills, Team Principal, TEAMORIGIN, commented:
“We are absolutely delighted to welcome Jaguar as our partner. There is a superb fit and alignment of purpose between TEAMORIGIN and Jaguar. Jaguar is clearly one of the most revered and iconic British brands and, just as Jaguar is now taking on and beating the best in the automotive world, so our mission is to take on and beat the best in the world on the water. The fit is further enhanced through our shared commitment to improve our environmental performance.”
Geoff Cousins, Managing Director, Jaguar UK commented:
“To partner with TEAMORIGIN is a fantastic opportunity for Jaguar. We are looking forward to the first appearance this summer at the 1851 Cup event, an exciting competition, which will see Britain’s best sailing talent compete against the current holders of The America’s Cup. It’s a mouth-watering prospect and one we are proud to support. This is a serious British endeavour, which fits perfectly with the recently launched Jaguar Academy of Sport, which is all about investing in the future of British Sporting talent.”
TEAMORIGIN’s newly branded livery will appear during Cowes Week and will feature striking Jaguar branding on both the hull and sails. The spinnaker will feature a Jaguar leaper in Union Jack Motif, the symbol of the Jaguar Academy of Sport.
Ben Ainslie, Skipper and Helmsman of TEAMORIGIN,commented:
“TEAMORIGIN’s goal is to win the America’s Cup for Great Britain, to achieve this we need to engage the support of like minded partners. In Jaguar, we can see great synergies where they share our passion for sport and competition at the highest level.”
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