Perth 2011 have teamed up with Fairfax Media to promote the Sailing World Championship to an Australian audience. Director of Commercial Operations Darren Beazley has announced that the event will partner with WAtoday.com.au, who will become a silver level sponsor and official online partner to the regatta.
[cleeng_content id=”237259907″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]Mr Beazley said:
“Two of our main aims at Perth 2011 are to increase awareness of the Perth 2011 ISAF Sailing World Championships and to raise the profile of the sport of sailing. The partnership with WAtoday.com.au will provide a significant boost to the Sailing World Championships with promotion of the Event and the sport, through local and national coverage via its sister sites – smh.com.au, theage.com.au and brisbanetimes.com.au – and through international readership opportunities.”
WAtoday.com.au Marketing Manager Nicola Brandon agreed that the collaboration was exciting saying:
“WAtoday.com.au is thrilled to come on board as the media partner for Perth 2011. This is a great event for sailing and for Perth. WAtoday.com.au delivers Western Australia with high quality breaking news and we look forward to sharing this Event with our visitors.”
The partnership should assist in driving traffic to the Perth 2011 website, however a quick search of the WAtoday.com.au website shows that the media outlet is a little light on sailing content, despite Perth being the home of some of Australia’s best sailors. While the portal reports on Belcher and Page winning the 470 World Championships last week, a search for Torvar Mirsky – who represents Western Australia in the World Match Racing Tour and is ranked 3rd in the world, returns zero search results.
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