Rolex and 7 Network Renew Sydney Hobart Race Deals Through 2015. 3

Rolex SA will extend its naming rights sponsorship of the Rolex Sydney Hobart Yacht Race and its associated regattas, the Rolex Trophy One Design and Rolex Trophy Rating Series, up to and including the 2015 race.

[cleeng_content id=”592554529″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]Rolex has been the naming rights sponsor of the Rolex Sydney Hobart Race since 2002.

Outgoing Commodore Matt Allen said:

“As one of my final duties as Commodore of this great club I am pleased to announce that Rolex will continue to sponsor one of the greatest ocean races in the world – the Rolex Sydney Hobart, for a further five years. Their commitment to the sport and to the Rolex Sydney Hobart greatly assists the international reputation of the race. From the time of Rolex’s involvement we have seen an increasing level of international interest combined with a strong Australian fleet from the smallest yachts at just over 30ft to the larger maxis at 100ft.”

“The CYCA has had a close collaboration with Rolex since it first entered into the sponsorship of the blue water classic. Their association with us has greatly enhanced the Rolex Sydney Hobart and lead up Rolex Trophy Series for the competitors and the interested followers of these events. The CYCA is delighted to make this announcement and thanks Rolex for its ongoing involvement and support.”

Seven Network to be exclusive TV broadcaster through 2015.

The CYCA have also granted an extension of the exclusive rights to broadcast the start of the Rolex Sydney Hobart Yacht Race from 2011 to 2015 to Seven Network.  The new agreement takes effective from the 2011 Rolex Sydney Hobart Yacht Race and will continue up until the end of the 2015 race.

The Seven Network will produce and broadcast nationally a 90 minute live program of the start of the Rolex Sydney Hobart Yacht race, with commentary provided by CYCA member Gordon Bray, who has hosted the last three start broadcast programs. The broadcast will be supervised by Saul Shtein, Seven Network’s Head of Sport, and a former competitive sailor. Having managed the live broadcasts for the last five years Shtein knows the intricacies and technical challenges of covering yacht races and has a great idea of what the public wants.

Further, the CYCA has granted the Seven Network, through its online affiliate Yahoo!7, the exclusive worldwide internet/online rights to webstream the live 90 minute broadcast of the start of the Rolex Sydney Hobart Yacht Race 2010 and the regular in race updates.

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