Volvo Renew Sponsorship of Indian International Regatta.

It’s sometimes easy to forget that Volvo make more than cars. In the West, the company’s sailing sponsorships are usually associated with their towing vehicles, but like all good sponsors, Volvo tailor their message based on the market they are in and the renewed sponsorship of the India International Regatta is all about buses.

Volvo will serve as the title sponsor of the Indian International Regatta 2010, having previously served as the event’s exclusive corporate sponsor. Financial terms were not released, however, it is expected to be on similar terms as the two organisations previous agreement, which Sports Pro Magazine estimates at $USD 100,000 per year for 3 years.

Managing director of Volvo Buses, Akash Passey, said,

“We are very proud of our sponsorship of the India International Regatta. Volvo is associated with sponsorship of major sailing championships and connected with loyal and dedicated sailing fans around the world, and as the title sponsor of the ‘India International Regatta,’ we have the honour of extending our relationship with sailors in India too.”

Volvo Penta, Head, S Prabhakaran said:

‘Volvo Penta is committed to promoting the need to preserve and conserve our environment, and sailing is just that sport which connects people to these elements of nature. With the growing popularity of the sport in India, the children are ideal ambassadors for us to help make the change.’

AS Bajwa, Yachting Association of India treasurer, said,

“It is a major step forward in expanding our vision of putting India as the global sailing destination and by tying up with Volvo, the brand leader of sailing races worldwide, it is bound to add tremendous value.”

The regatta to be sailed off Chennai during 03 -10 Oct 2010 is expected to see sailors from Singapore, Qatar, UAE, Bahrain, Turkey, Thailand, Malaysia, Myanmar, Philippines, Sri Lanka, South Africa and Kenya who have evinced keen interest in participating in this year’s event.

The sport of sailing in India is growing fast. As well as increasing participants, India is becoming one of the largest TV markets for sailing content.

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