[cleeng_content id=”158120681″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]Savvy sailing sponsors know that return on invesment (ROI) for sailing can be increased by using the asset – the boat – for as many days in as many events as possible. Multiple boats, with different capabilities allows you to spread your sponsorship across multiple territories and different audiences.
The concept of the sailing ‘Superteam’ has been emerging for a few years now, partly because of insecurity surrounding the America’s Cup, but also because sports marketing people have recognised the benefits of multiple platforms. Teams like Emirates Team NZ and Groupama compete with multiple boats in multiple competitions and gain huge value as a result.
Over the last couple of years, Oman Sail has been steadily building into a real force in sailing. The most recent example of the team’s success has been a demolition of the Round Britain and Ireland record by Sidney Gavignet (FRA) onboard OMAN AIR MAJAN. The A100 trimaran broke the existing record held by Thomas Coville by a massive 1 day 15 hours 30 minutes and 44 seconds.
This incredible achievement also means Sidney has beaten the existing fully crewed record time by 1 hour and 7 seconds. This record was set by Steve Fosset onboard Playstation in 2002.
Philippe Georgiou, Chief Officer, Corporate Affairs, Oman Air, the sponsors of the boat said:
“As part of Oman’s Air sponsorship of Oman Sail at the Route du Rhum, the iconic sail regatta which will take place at the end of October, we are excited to be witnessing that all the preparatory stages in the run-up to the race get under way. Following the display of the 100-meter Arabian Trimaran Oman Air during Cowes Week at the Isle of Wight, world famous skipper Sydney Gavignet now readies himself for the single-handed Round Britain and Ireland raid and his attempt to break yet another record. We at Oman Air are both proud and thrilled to be part of the Route du Rhum, this very special event which offers us a great opportunity to promote our airline offering and its unique destination, the Sultanate of Oman.”
Oman Air Majan is built by BoatSpeed.
Image Credit: Lloyd Images/Oman Sail
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