The Perth 2011 ISAF Sailing World Championships have announced that TAG Heuer will be the Official Time Keeper for the event. Organisers have also signed up Jessica Watson as one of several ambassadors for the event.
[cleeng_content id=”609451458″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]Competition amongst watch-makers in the sport of sailing is fierce. Rolex invest heavily in sailing, as do Omega, Hublot and Panerai. The associations between precision, form and function sit well with professional sailing, and in Olympic classes, where fractions of seconds can mean the difference between Gold and Silver, those associations are increased.
Director of Commercial Operations for Perth 2011 Darren Beazley said of the sponsorship deal:
“In the arena of fast-paced Olympic sailing, accurate timing means everything…it may ultimately decide which nations qualify and are represented at the London 2012 Olympic Games Sailing Competition, and those who miss out on their Olympic dreams. TAG Heuer will bring a level of timing sophistication to this prestigious international sailing Event that is bold and innovative.”
Bruce Grinter, Brand Manager of TAG Heuer for Australian and New Zealand got the product plug into his statement:
“TAG Heuer is the world leader in prestige sports watches and chronographs. Having enjoyed such a rich heritage and association with competitive sports, it is no surprise that the partnership with Perth 2011 presents a perfect alignment for TAG Heuer. Inspired by the essence of sports, TAG Heuer continually pushes the boundaries of technical know-how and product development to launch such pieces as the Monaco V4, the first timepiece to use a belt-driven transmission, inspired by the engine belts in motorcars, and the new Aquaracer 500, a diving watch with a helium release valve that can handle the pressure of 500 metres water resistance,”
The World Championship event has also called upon Jessica Watson to promote the event to a younger audience and those who are unfamiliar with the sport, but have started to become interested after her round the world voyage. The teenage sailor hopes that her popularity will drive more people into the sport of sailing. She said:
“…It’s an honour to be an Ambassador for such a prestigious event, which I hope will encourage even more people to take up sailing.”
Watson will become one of several ambassadors from each state of Australia. The other ambassadors are all sailors and include John Bertrand, of America’s Cup fame, and the ‘Golden Girls’, Beijing 2008 Olympic Gold Medallists Elise Rechichi and Tessa Parkinson.
Perth 2011 plans to sign on Ambassadors in each Australian state and international identities in the UK and USA. It will be fascinating to see how those choices are made and if they are also sailors or whether Perth 2011 can find other well known figures willing to back the event. If sailing can’t find Hollywood actors, singers or other celebrities who love sailing, then the sport has a problem.
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