San Francisco Puts Its America’s Cup Cards on the Table.
The wrangling over the venue choice for the America’s Cup still seems a little strange. Imagine a city winning the right to host the Olympics only to resell those rights ...
Archive for September, 2010
Pete Goss Title Sponsor DMS to Use Boat Livery for PACK IT IN Campaign
A sports marketing expert at the Extreme Sailing Series in Cowes Week this year turned to me and said, “Wow – that is a lot of branding real estate!” It’s ...
Volvo Ocean Race and United Games Team Up Again.
One of the successes of the last edition of the Volvo Ocean Race, that caught many by surprise, was the online game. Sailing lends itself well to being played in ...
What Are We Selling? Mark Cuban’s Thoughts on Sports Marketing.
Owner of the Dallas Mavericks, Mark Cuban knows a bit about sport and quite a lot about TV. A few weeks ago on his blog, Cuban talked about how sports ...
Sports Marketing Experts Comment on America’s Cup Changes.
BMW ORACLE still haven’t revealed the team of experts that have had input into the new America’s Cup format (though video from ORACLE Openworld features Stan Honey – the man ...
