Groupe Bel will compete in the Barcelona World Race with French duo Kito de Pavant and Sébastien Audigane on board. The ‘laughing cow’ brand is one of the best at activating their sailing sponsorship to a wide audience.
[cleeng_content id=”394086640″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]Guillaume Jouët, Communications Director of Groupe Bel said:
‘We want to share an extreme, inspiring and international adventure in the Barcelona World Race with our teams of workers, our clients and our partners.’
Bel is an international group which sells its products in 120 different countries, and generates 80% of its income outside of France. For the whole group, to take part in a truly global event like the Barcelona World Race enhances both the internal and external benefits of their sailing partnership.
‘We want to offer our clients and partners an extreme international adventure and that is exactly what the Barcelona World Race is about. This development corresponds to that of our own group, its saling sponsorship programme and its skipper. Especially Sébastien and Kito have a lot in common and bringing their skills together is excellen
Andor Serra, Director General of the Barcelona Foundation for Ocean Sailing (FNOB), organizer of the Barcelona World Race, welcomed the participation of a team of such standing in the race:
‘We are delighted to see another French team with such outstanding skippers as Kito and Seb joining the Barcelona World Race. The event has been considered a good international platform to project themselves globally by Groupe Bel which gives us considerable satisfaction and encouragement to continue on our course. ‘
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