The latest edition of the Barcelona World Race has managed to attract some new sponsors into sailing, proving that the activation of a yacht racing sponsorship campaign is more important than the platform. That the Barcelona World Race can provide return on investment for companies as diverse as hearing aids and skincare as well as dairy products and men’s suits shows that the audiences for this kind of sport are not just ‘Flistones’ or ‘Facebook Friends’ but a diverse group of people around the world.
[cleeng_content id=”448850979″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]Germany’s Boris Herrmann and Ryan Breymaier from the USA will be sponsored for the Barcelona World Race by Neutrogena, the dermatological skincare brand.
Ignacio García Cano, Director General of Johnson & Johnson’s Southern European Market said:
“This is a thrilling adventure in which we want to play an active part. The sponsorship of a Barcelona World Race team by our Neutrogena Norwegian Formula brand marks an unprecedented venture for us. It’s a great opportunity to join forces with the sailors to face the challenge of an incredibly demanding competition, requiring maximum efficiency and strength when faced with the most adverse conditions. There is no doubt that these values reflect the Neutrogena identity”.
“It is a real privilege for our brand to join forces with Boris and Ryan in an event such as the Barcelona World Race, as well as a fantastic opportunity for us to bring the benefits of our range of products to a top level oceanic competition”.
Boris Herrmann is the first German sailor to compete in the IMOCA Class and he is looking to complete this campaign with an entry in the Vendée Globe 2012.
“It’s a real privilege to represent a brand with the prestige of Neutrogena, which is so well-known in the whole world, especially in Europe and the USA. I’ve used the brand’s hand-cream since I was a child, as my father always used it, both when he sailed in summer and when he was carrying out boat repairs in winter. I’ve grown up with Neutrogena and I’ve used it throughout my life as a sailor; so the fact that Neutrogena will be with me, throughout the tough round the world conditions is very exciting for me”.
Ryan Breymaier is an ocean sailor from Annapolis, the USA’s East Coast sailing capital. He said:
“Neutrogena is a company with a great vision for the future and a great reputation in my country. I am very happy to associate myself with this brand. I am also sure that their line of male skincare products are going to keep my skin in optimum condition during these 80 days we’ll be at sea! I think that the brand’s core values link in perfectly with those of a sailing team and I think that this will be the start of a great relationship”.
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