One of the successes of the last edition of the Volvo Ocean Race, that caught many by surprise, was the online game. Sailing lends itself well to being played in video format and with advances in graphics, internet bandwidth and portable platforms, sailing properties like the Volvo Ocean Race are well placed to capitalise on gaming popularity as a fairly substantial additional revenue stream.
[cleeng_content id=”670767053″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]The last version of the Volvo Ocean Race game attracted 222,000 players. Volvo Ocean Race S.L.U and Amsterdam-based United Games have agreed a contract for the creation of the next edition of the game which should see many more people compete against each other.
New features will be introduced to enhance the technical and tactical elements for the players. There will be more functionality for players to steer and manage their virtual Volvo Open 70s and their crew at the same time. The new In-Port racing feature will be another exciting addition.
Knut Frostad, CEO Volvo Ocean Race said:
“This is great news for the Volvo Ocean Race, as the Game was a huge success story from the past edition. It caught so many people’s imaginations and got thousands of people hooked into offshore racing. Of course, you can play the game from your home, but for some of the players, they were just as sleep-deprived as the crews on the boats; many people took it very seriously indeed. We can’t wait to see the improvements and get the feedback from the fans. I am sure this edition of the game will be even more of a success than the last.”
Marijn Harinck, CEO UnitedGames, said:
“We’re excited to continue to work together with the Volvo Ocean Race. We’re committed to create an even more engaging challenge for our players this time. The new version of the game will offer tons of new features including advanced weather options, routing options and integrated social media elements such as Twitter. The game will also be playable on social networks as well as on the leading smartphone platforms making it easier for players to stay on the right course.”
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