[cleeng_content id=”319028574″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]With the recent announcement, not only of a new boat rule for the America’s Cup, but also a youth series in a smaller multi-hull, the World Yacht Racing Forum (WYRF) should be an interesting place to be this December. The event will take place on 14-15 December in its new venue of Estoril, Portugal, and organisers have announced a line up of speakers not just from sailing, but around the professional sporting world.
While the event is called a forum, previous editions have featured one-way keynote presentations to the audience. Based on feedback from participants, this year’s schedule will feature a more interactive panel style format. Panel sessions will focus on building value in the sport of sailing from a commercial perspective, learning from other sports and developing new media technology.
Confirmed speakers include brand and marketing experts such as:
- Richard Moore , CEO of brand agency Capitalize
- Steve Madincea, CEO of PRISM
- Toby Shaw, Head of Sponsorship Sony Europe
- Karin Bäcklund, Director, Global Sponsorship and Brand Partnership, Volvo Car Corporation
- Stewart Hosford, CEO Hugo Boss Sailing
- Michael Masquelier, President of IMG Media
- Maria Ferreras, You Tube, Head of Partnerships, Southern Europe, Middle East & Africa
- Lars Haue-Pederson, Director, TSE Consulting
- Pierre Ducrey, Head of Sports Operations, International Olympic Committee
- Scott Macleod, CEO, F10 Marketing
- Isabelle Jahlan, Head of Sponsorship, Veolia
Day 1 of the Forum will focus on building investment into the sport with panel sessions including, “How can Sailing compete for sponsorship against mainstream sports?” Following a keynote address by Americas’Cup winner James Spithill, this session will be chaired by Richard Moore, CEO of brand agency Capitalize and panel members will include Karin Bäcklund, Director, Global Sponsorship and Brand Partnership, Volvo Car Corporation and Mark Turner, CEO, OC Group. Clifford Bloxham, Head of Athlete Representation at Octagon Marketing, will follow the session with a keynote address entitled “Growing the brand and profile of a sports personality”.
The schedule will then move to focus on the growth of some of sailing’s top events including the Volvo Ocean Race, World Match Racing Tour and America’s Cup, with speakers including CEO Knut Frostad [Volvo Ocean Race] and Jim O’Toole [WMRT]. Can these and other sailing events create brand partnerships? The audience will hear the opinions of sports marketing expert Steve Madincea, Founder & Group Managing Director of PRISM (WPP) and Stewart Hosford, CEO, Hugo Boss Sailing, in a panel coordinated by Scott Macleod, CEO of Force10 Marketing.
In the afternoon, Richard Simmonds, the event’s Chairman of Day 1, will lead a discussion on “How can Sailing provide a more dynamic and thrilling television presentation?” Michel Masquelier, President of IMG Media; Adam Binns, Director of Television for the Volvo Ocean Race; Marcus Hutchinson, Director of External Affairs, TEAMORIGIN, and Maria Ferreras, Head of Partnerships for You Tube Southern Europe, Middle East & Africa, will exchange views on the subject.
The second day will begin with a keynote address by Loïck Peyron, one of the sport’s most successful and respected offshore and multihull sailors. Later, OC Group CEO Mark Turner will chair a panel entitled “How can major cities and venues benefit from hosting sailing events?” Panellists Duarte Nobre Guedes, Presidente of Estoril Tourism, Lars Haue-Pederson, Director, TSE Consulting and Robert Datnow, Director of The Sports Consultancy.
The WYRF will then discuss the next Olympic Games, through an exclusive preview of the London 2012 Games followed by a TOPICAL debate about sailing’s future inclusion in the Olympic Games, with ISAF’s General Secretary Jerome Pels, Pierre Ducrey, Head of Sports Operations, International Olympic Committee and Sarah Treseder, CEO, Royal Yachting Association.
Sustainability and respect of the environment will be at the heart of Wednesday afternoon’s debates, through a session discussing whether the sport of sailing can be promoted as an environmentally friendly sport. This debate will include Conrad Humphreys, Vendee Globe Skipper and CEO of Sport Environment, Sam Davies, Female Solo Vendee Skipper, Isabelle Jahlan, Head of Sponsorship, Veolia and Andrew Pindar OBE, Board Director, Earth Watch.
The WYRF traditionally closes with a session about the America’s Cup. Last year saw a fascinating debate – and the first public meeting during years of bitter rivalry – between Alinghi’s Brad Butterworth and BMW ORACLE Racing’s Russell Coutts. A new era has now begun for sailing’s iconic event and this session will be a unique opportunity for the audience to learn more about the opportunities and expectations for the 34th America’s Cup.
The Forum will once again be held alongside the Yacht Racing Design & Technology Symposium, dedicated to professional designers, builders and suppliers of racing yachts, as well as the International Superyachts Coatings Conference. Over the last two years, the World Yacht Racing Forum has become a must-attend event for the yacht-racing industry. The two day conference will be held in the impressive Estoril Congress Center, within walking distance of the waterfront and local hotels.
More details and registraion at www.worldyachtracingforum.com [/cleeng_content]