We get a bunch of emails and press releases announcing new sailing events and races. In the main, we we don’t get past the first paragraph before deleting. The sport of sailing is full of entreprenerial promoters who just don’t understand that every new event canibalises and fragments an already complicated ‘industry’.
[cleeng_content id=”496359917″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]There are opportunities though, and we like the thinking employed by Manuka Sports in the development of the Atlantic Cup.
Buried at the bottom of the announcement for the race for Class 40 yachts is this statement:
Having sailed professionally and worked on some of the biggest sporting events in the world, the creators of The Atlantic Cup have watched professional sailing grow in popularity around the world, however interest has not been as strong in the United States. They realized that professional sailing in the United States has remained a secondary sport largely because there is a lack of races that are sponsor driven, have mass media attention, professional competitors and award prize money.
Not only have the promoters thought about their market, the choice of boat for the Atlantic Cup is also well considered. The Class40 is growing in popularity, but with a little bit more commercial thinking could be very successful.
And so to the Atlantic Cup which is a brand new Class40 sailing race that will kick off from New York Harbor on May 7th, 2011. Competitors will sprint double-handed to sailing hub, historic, Newport, Rhode Island. There will be a $15,000 prize purse, which is one of the largest purses for professional sailing in the United States.
The 2011 race will showcase the top Class40 sailors in the U.S. over a 240 nautical mile offshore course, but there will also be inshore racing. The Atlantic Cup Champion will have to win a two-day, inshore series with a crew of six. The combined overall winner of both stages will be the very first Atlantic Cup Champion.
The Atlantic Cup will be presented by sponsor – 11th Hour Racing. 11th Hour Racing’s mission is to sail fast, promoting sustainable practices on our oceans. To minimize our impact during this event, The Atlantic Cup will be run as a ‘Clean Regatta’ utilizing hydro-generators and bio diesel to power the race boats.
11th Hour Racing’s program director, Jeremy Pochman said:
”We’re very much looking forward to being a part of The Atlantic Cup and we hope the race will sail fast, making our waters cleaner one degree at a time.”
Founder and Managing Partner of Manuka Sports Event Management, Hugh Piggin, stated:
“The 2011 Atlantic Cup will be the first annual race Manuka plans to produce with the goal of promoting and growing the sport of professional offshore sailing in the United States. There is a terrific base of short-handed sailors right here and we want to give them an opportunity to showcase their skills.”
The Atlantic Cup might go down as just another sailboat race, but it deserves to succeed. It’s not a world conquering plan that tries to be the ‘F1 of sailing’ overnight, but a manageable event that could grow into something quite interesting. The organizers of The Atlantic Cup, therefore, came together to fill the void and create a top-level premier sailing race in the United States. The goal is to produce hard fought, intense sailing competitions featuring the top U.S. and international short-handed sailors. The races will be surrounded by entertaining, engaging events that will engage the casual fan’s interest and grow a new generation of sailing fans and enthusiasts.
More Class 40 News…[/cleeng_content]