Sailing’s disadvantages, being fragmented over multiple formats and events can also be an advantage to sponsors who are trying to match their investment with a particular audience or market. Smart sponsors also know that as a race date approaches, opportunistic deals can be done.
[cleeng_content id=”473772057″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]With less than two weeks to go until the start of the VELUX 5 OCEANS, Polish ocean racer Zbigniew Gutkowski has signed a title sponsorship deal with publishing house Operon. The 36-year-old skipper, known as Gutek, announced the partnership with Operon, a major supplier of educational materials and promoter of education in Poland at a press conference in Warsaw.
The title sponsorship is a massive boost for Gutek’s campaign, and follows his purchase of proven Eco 60 Globe in August. Globe will now be renamed Operon Racing. She will be completely repainted and will proudly display Operon’s livery on the yacht’s hulls, decks and sails when Gutek starts the 30,000-mile Ultimate Solo Challenge on October 17.
“It is fantastic to secure a title sponsor at this point in the campaign. I am very happy to have Operon onboard for the VELUX 5 OCEANS.”
The official statement from race organisers doesn’t mention why the educational publisher backed the offshore sailor, but spokesperson for the race title sponsor – Lidia Mikołajczyk-Gmur, Director General of VELUX Poland, added:
“We got involved with the VELUX 5 OCEANS because as a producer of windows and solar panels we try to tame the same forces of nature as sailors do. We hope that Gutek will be not only the first Pole to take part in the VELUX 5 OCEANS but also the first to race around the world solo.”
One of Poland’s best known and most experienced sailors, Gutek was a watch captain onboard WARTA-POLPHARMA in “The Race”, the non-stop race around the world for multihulls. In 2005 he skippered the ORMA 60 Bonduelle in the Nokia Oops Cup. He also attempted to break the monohull record for a non-stop circumnavigation onboard the Volvo 60 Bank BPH (formerly ASSA ABLOY), but damage forced the crew to Cape Town after 9,500 miles.
More VELUX 5 OCEANS RACE News….[/cleeng_content]