Nothing helps raise sponsorship like winning. You can quote the media figures from the series promoter all you like, but it’s better if you have a CV that shows that you have a fair chance of standing on the top of the podium and getting your sponsor’s picture on the back page of the mass-market press.
[cleeng_content id=”299041004″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]Australian Olympic sailors Mat Belcher and Malcolm Page have added leisure sailing brand Sunsail to their list of sponsors. Sunsail is the largest operator of recreational yacht charters, watersports clubs, flotilla holidays and corporate yachting events in the world, and aligning themselves with the competitive side of the sport is a smart move.
The timing of the announcement coincides with the southern hemisphere sailing and holiday season warming up, with Sunsail’s bases in the Whitsundays, Thailand and Tahiti popular regional choices.
Sunsail’s COO Cheryl Powell stated:
‘Sunsail is proud to support Mat Belcher and Malcolm Page, Australia’s 470 Men’s sailors in their quest for Gold at the 2012 London Olympics. With over 40 years of experience in the sailing industry, Sunsail has always been a firm supporter of the competitive side of the sailing lifestyle as exemplified by their sailing schools and Sunsail Racing programs. Mat and Malcolm’s extensive successes will continue to grow as the sailing industry gets behind them, and Sunsail is proud to support them to the 2012 London Olympics.’
Said an appreciative Queensland native, Mat Belcher:
‘Malcolm and I are so fortunate that the Great Barrier Reef and the Whitsundays, the best cruising and diving grounds in the world, are easily accessible to us. Sunsail provides first class service, a first rate fleet and a variety of programs that make sailing and cruising throughout these special islands available and keeps people active in sailing. We are proud to be associated with a winning brand for our Olympic campaign.’
Malcolm Page added his ‘on brand’ thoughts:
‘Cruising gorgeous islands on a large, comfortable boat with good friends and family is what I dream about on when I am chilled to the bone from racing in freezing cold conditions. Sunsail’s equipment is second to none and they have bases in the nicest cruising grounds in the world, including Thailand, Malaysia, Tonga, Seychelles, Italy, Greece, Croatia, Turkey and now Belize and Grenada. Being associated with them will inspire me no matter where I am sailing.
If done properly, this sponsorship should lend itself nicely to some great activation.
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