The New Deal America’s Cup has a long term plan to try and re-introduce a sense of nationalism to the event. Not this time around though – the USA’s best are representing Sweden in the 34th Edition of the event through a team called Artemis.
The next America’s Cup will also be more like Twenty20 than an historic international test match. Speaking to journalists gathered in Dubai for the Louis Vuitton Trophy, Iain Murray and Richard Worth said that there will be up to five America’s Cup World Series events in 2011, beginning in late June/early July. Venues are expected to be confirmed beginning early in the new year.
“We’ve started from a shared vision with Russell Coutts and Larry Ellison for what the 34th America’s Cup could be. Our team has been challenged with translating this vision into action, and we’ve been working quite intensely over the past several months to realize that vision, which has been good fun. With the new technology and commercial opportunities, the opportunity and the ambition is there for this America’s Cup to reach great heights.”
Who knows what that actually means. Hopefully the Dubai Louis Vuitton Trophy is not a template for the America’s Cup World Series. The event might as well be held in a shed in Arizona for all the information there is about how to attend as a spectator. The race schedule is a PDF, there is no mention of where racing is happening, no mention of how to get there, no information about hospitality or access for guests. There is nothing that would make anyone want to do anything but watch it on their computers.
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