It’s just one month to go until the leaders and decision makers of the sport of Yacht Racing gather in Estoril for the 3rd World Yacht Racing Forum (WYRF).
The only event of its kind in the industry will see 40 top level speakers address issues affecting rights owners, professional sailors, host cities and ports and sailing sponsors. Representatives from all formats and events including the Volvo Ocean Race, America’s Cup and World Match Racing Tour will be present to talk about the professional side of yacht racing.
Organisers have made some changes in 2010, taking feedback from previous events which recommended the sessions be more interactive. Themes include building value in the sport of sailing from a commercial perspective, learning from other sports, developing new media technology, and debating ways to promote the sport.
This year, the Forum is also pleased to invite a number of speakers and panellists from outside the sport to share their views on how sailing and yacht racing can learn from other sports. The event introduces some new topics such as sustainability and respect of the environment, brand management and sailing’s future in the Olympic Games. The conference will close with the traditional and exclusive America’s Cup session, giving the audience the opportunity to learn more about the 34th America’s Cup from a commercial standpoint and the opportunities it will provide.
The Forum will once again be held alongside the Yacht Racing Design & Technology Symposium, dedicated to professional designers, builders and suppliers of racing yachts, as well as the International Superyachts Coatings Conference.
Like many conference events, there is some great content and learning to be had from the presentations, but the real value and the real deals are done outside of the auditorium. The World Yacht Racing Forum gives delegates unparalleled access to all of the key people in the sport of sailing in one place. From Knut Frostad, the CEO of the Volvo Ocean Race to Mark Turner, Chairman of OC Thirdpole as well as providers of services from sailing hardware to sailing media technology.
Editor of Yachtsponsorship.com, one of the World Yacht Racing Forum’s media partners said:
I believe, like many others, that getting everyone together in the same room can only help the sport move forwards. Most of the time, rights owners are stuck in their particular silos without thinking of the impact of their decisions on the sport as a whole. The savvy operators should realise that a sailing event with a different format is not the competition – the competition is any activity that people devote attention to, whether it be watching motorsport on television or playing golf or taking the kids to a theme park. Take the ‘Wizarding World of Harry Potter’ at Universal Orlando for example. Most sailing promoters wouldn’t see this as competition, but of course it is.
Register for the World Yacht Racing Forum 2010.