UK sailors have a good chance at the ‘London’ 2012 Olympics. Team GBR have performed consistently well in recent editions of the games and with a significant home-side advantage, should do even better next time around.
While sponsorship is increasingly driven by spreadsheets and the need to demonstrate return on investment (ROI) and return on objectives (ROO), there is still a large part of the sponsorship market that is based on more emotional decision making.
Solicitors Payne Hicks Beach will back the campaigns of several British sailors. The company has a direct link to the sport through Head of Dispute Resolution and Sports, Richard Butcher. Butcher is a former World Champion and five time British National Champion. He says:
“I know how tough it is to compete at these high levels. We are keen to do what we can to support our sailors and financial sponsorship is a natural extension of the work that I have been doing for many of them for a long while. The arrangement we now have will enable us to work even more closely with a number of the sailors in further support of their endeavours.”
Managing partner, Simon Pizzey, also has an affinity with the sport of sailing. A keen windsurfer, he said:
“As a firm we are delighted to be supporting many of our top British sailors. We look forward to having opportunities to introduce them to our staff and our clients over the next three years. Above all, we wish our sailors all the very best in their campaigns.”
The sailors within the team who are receiving additional support from Payne Hicks Beach as part of this initiative are:
- lain Percy and Andrew (‘Bart’) Simpson: Percy has been a key member of the TEAMORIGIN America’s Cup Team and like Ben Ainslie, now gets to concentrate on the Olympics after the Cup team announced it would not challenge for the 34th edition of the trophy.
- Sarah Ayton and Saskia Clark: Also members of Volvo Team for Life, Sarah won when crewing for Shirley Robertson in the Yngling class in Athens and then repeated that success, this time as the helm, in Beijing. With the Yngling class being withdrawn, Sarah teamed up with Saskia early this year to compete in the 470 Women’s 470 class, finishing fifth overall in their first ever World Championship together. Saskia is a world class 470 crew having competed in Beijing and there are high hopes for success at London.
- Paul Goodison: Also a member of the Volvo Team for Life sponsorship. Victory in Beijing was followed by repeated success in the Laser class regattas including the subsequent World, European and British Championships. Paul has every intention of securing gold once again.
- Nick Dempsey: Another Volvo Team for life sponsored athlete. Third in Athens and fourth in Beijing Nick went on to be the RS:X Windsurfer World Champion and no one is more motivated than him for 2012.
- Bryony Shaw: Bryony is Britain’s leading women’s wind surfer. She memorably w on bronze in Beijing and is aiming for the top at Weymouth.