Permanis Isotonic Drink Sponsors Monsoon Cup for 2nd Year.


Malaysian drinks manufacturer Permanis Sdn Bhd will continue its sponsorship of the Monsoon Cup for a second year. Revive Isotonic will be the official isotonic drink for the Monsoon Cup, the finale and World Championship deciding race of The World Match Racing Tour (WMRT).

[cleeng_content id=”717262933″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]Mathematically, five skippers including defending champion Adam Minoprio and Olympic star Ben Ainslie still have a chance of being crowned World Champion. The spotlight will be on the five-star Ri-Yaz Heritage Marina Resort and Spa in Kuala Terennganu for the regatta which takes place from Nov 30-Dec 5.

The event is important for the country, bringing foreign tourists to the region as well as showcasing Malaysian brands like Revive Isotonic to the world via live television and other media coverage.

Hemalatha Ragavan, Vice President of Marketing, Permanis Sdn Bhd said:

“I am delighted with our continued partnership with the Monsoon Cup, one of the biggest sporting events in Malaysia. Athletes of demanding sports such as Match Racing need to keep their energy levels up & their bodies hydrated. And Revive ISOTONIC is essential as it helps meet those needs.”

Monsoon Cup Sponsorship Manager Ramya Raj said:

“It gives us great pleasure to continue our sponsorship with Permanis and Revive. The sailors will definitely be reaching for cans of Revive as they battle it out at the Monsoon Cup.”

More World Match Racing Tour news.[/cleeng_content]