Marine electronics brand Raymarine will sponsor the J.P. Morgan Asset Management Round the Island Race for a further two years after signing a deal with organisers; the Island Sailing Club.
Raymarine has been a partner of the hugely successful yacht race since 2003.
Fiona Pankhurst, Head of Corporate Marketing and PR for Raymarine explained that their sponsorship commitment goes beyond financial support and branding of the event. The essential pre-race weather briefing is also part of the deal.
“Raymarine has developed this all-important weather briefing over the years to make it easily accessible for the majority of the Race competitors to share, even if they are unable to attend the briefing in person. We relay the briefing via SMS messaging and also use a dedicated microsite to host the weather briefing online. This event is appreciated and recognised as a useful addition to the pre-race preparation, especially as the information is prepared and presented by expert marine weather authorities, such as Chris Tibbs and Libby Greenhalgh.”
Lea Bennett, Island Sailing Club Secretary whose year-round responsibilities include looking after the sponsorship and marketing of this most famous of yacht races said:
“We would like to thank Raymarine and all our valued Race Partners for their continuing commitment to ensuring the future of this unique sporting event and for their confidence in us as the organisers and hosts. The Island Sailing Club has been going since 1889 and as the organisers of this great race which is about to enter its 80th year, we are doing everything we can to ensure that we deliver the very best race to our 1,700 plus competitors, our title sponsor, J.P. Morgan Asset Management and our family of Race Partners. We’ve plenty to celebrate!”
The continued and growing success of the J.P Morgan Asset Management Round the Island Race may be one of the reasons that Cowes Week is finding it difficult to attract sponsorship. The one day event attracts the same sailors and corporate guests as the more traditional regatta in a spectacular and photogenic event that is concentrated over 72 hours rather than 7 days.
Next year’s 80th Anniversary Race is being held on Saturday 25th June and the first gun is at 0600hrs.