Funding for professional yacht racing teams is a complicated business. Selling sponsorship and connecting with the right partners is tricky enough for one team in one event, but when that team is competing with different sponsors in different events it becomes even more interesting.
The CAMPER Volvo Ocean Race project is being managed by Team New Zealand, who have a clothing deal with Gill, but CAMPER have announced that the technical clothing supplier for the Volvo Ocean race will be Musto.
Musto are no stranger to the Volvo Ocean Race. The company partnered Flyer in the early beginnings of the Whitbread Round The Word Race. The brand has also worked with Fisher and Paykel, Yamaha, Merit Cup, ABN AMRO and Telefónica.
CAMPER / Emirates Team New Zealand Managing Director Grant Dalton commented:
“The Volvo Ocean Race is one of the most gruelling and challenging events in the world, and those sailors that compete will have to endure some of the most extreme conditions on the planet. Musto have always provided the most technologically advanced kit – the best in the world -which ensures our guys’ performance is never compromised. Personally, I have had great success in the past wearing Musto, so I am very pleased that we will be able to work together again on such an exciting project.”
With the Volvo Ocean race starting in Allicante and the CAMPER project having strong support in the Spainish market, the deal makes sense for Musto. The apparel brand has direct distribution in Spain and are looking to develop a presence throughout the country including own brand stores in places such as in Palma de Mallorca.
Musto Chief Executive, Nigel Musto, added:
“Musto is incredibly proud to have worked with the world’s best sailors through the years and that is testament to the quality of our technical products. Our partnership with Grant and the CAMPER team provides us with a fantastic platform to develop Musto as a leading technical sailing clothing brand in the Spanish market.”
More Volvo Ocean Race News…