[cleeng_content id="825249941" description="99 cents or 10,000 hours. The path to being an expert can be easy or hard. " price="0.99"]While the Yacht Racing industry sat inside a conference venue in Portugal, trying to answer Richard Simmonds question – Who is the most well known sailing personality? Sailing was getting more publicity than it has had in years.
While the sport’s decision makers wondered how to get exposure on mainstream television, millions of mainstream television viewers, readers of glossy magazines and newspaper people were following Oprah Winfrey and Russell Crowe, sailing on Sydney Harbour. A Google search for ‘Oprah Sailing’ brings back 506,000 results including the Huffington Post and Oprahs own website.
One news outlet described it as:
SHE’S the queen of the TV world and he was once a Master And Commander – and today Oprah Winfrey and Russell Crowe went sailing in Sydney Harbour,
It’s interesting to note that nobody in the audience at the World Yacht Racing Forum mentioned Jessica Watson in the list of most recognisable sailing personalities. The Australian teenager probably had more media coverage in 2010 than any other sailor and has sold more books than Ben Ainslie or Russell Coutts.
A Beneteau First 47.7 is not a winged multihull. Oprah could have gone sailing in a bathtub and people would have still watched. The TV megastar said:
‘I’m having the time of my life.’
Sailing does have great personalities like Loick Peyron and Shirley Robertson, but the sport doesn’t make the most of the stars who enjoy sailing to promote it in other areas. The industry missed a trick in Australia.
More World Yacht Racing Forum News..[/cleeng_content]