Video: Knut Frostad on Volvo Ocean Race Team Business Models.


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8 Business of Yacht Racing Questions. Part 3.2 – Knut Frostad

Next in our series of interviews with leaders in the sport of professional sailing. Knut Frostad; CEO of the Volvo Ocean Race talks more about the customers of the race and explains how a team business model works.

Much of the discussion at the 2010 World Yacht Racing Forum was about sustainability and the goal of the very top operators is to make owning a sailing team a profitable business. This is a change from the purely amateur or privately backed model and is also different from the idea that a sailing team is just a marketing expense. Such a concept requires continuity over a long period of time and also requires the property to become big enough to command revenues from television.

This is part 3.2 of a series where we asked the rights holders of several top level sailing events to answer 8 questions.

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