Despite the success of the Volvo Ocean Race‘s successful stopover in India during the last race, the country has not really received the attention it should from sailing rights holders. Recent viewing figures that we’ve seen show that the television audience for sailing in India is huge – much larger than some S.E. Asian countries where world series’ currently have events (or are planning on having events?).
The Rolex Sydney Hobart Yacht Race is taking advantage of this demand for sailing content in the region by announcing that the race will be broadcast throughout Asia, Pacific & Indian Sub-Continent via the Australia Network.
The Cruising Yacht Club of Australia had granted rights for the broadcast of the entire ninety minute start program of the Rolex Sydney Hobart Yacht Race 2010. The gross media reach is up to 31 million homes across 45 countries in Asia, the Pacific and the Indian sub-continent, including Australian troops serving in Afghanistan and other parts of the region.
The Rolex Sydney Hobart Yacht Race joins a list of other top sporting events such as the Melbourne Cup, Tri Nations rugby and State of Origin that are shown on the Australia Network.
Cruising Yacht Club of Australia Commodore Garry Linacre said:
“We are extremely pleased that we have the opportunity to bring this iconic yacht race and the sport of sailing to an even larger regional audience through this agreement.”
Rod Webb, Head of Programming of the Australia Network said:
“Our main interest is to continually provide our expatriate audience with content, and we hope that we can begin a tradition this year by including the Rolex Sydney Hobart Yacht Race start program into our offering and that it will become a regular must-view program in the years to come.”
The start of the Rolex Sydney Hobart Yacht Race is an iconic part of Australian sporting culture. On Boxing Day, sports fans switch between the sailing and the Cricket while they recover from Christmas celebrations the day before. In 2010 the Seven Network reported 1.2 million Australian viewers had tuned into the race start, with an additional global audience watching the broadcast online.
More Australian Sailing News…