Following on from their recently announced sponsorship of Australian Olympic 470 champions Belcher and Page, Sunsail have shown their increasing commitment to the sport through a deal with Team GBR 49 sailors Dylan Fletcher & Alain Sign.
With a new fleet of racier F40 yachts, it makes sense for the yacht charter company to back the professional end of the sport. Both Dylan and Alain have sailed with Sunsail over the years, in the UK during Cowes Week, and also overseas at their Beach Clubs.
Sunsail Head of Marketing, Simon Conder said:
“We are delighted to be supporting Dylan and Alain in their bid for a place in the 2012 Olympics, both are very skilled sailors and have huge potential, we will be backing them all the way and providing them with as much support as we can, to ensure they get the results they need. Both Dylan and Alain will be joining us throughout the year as part of Sunsail Racing to help deliver some of our key events during the year and we will be offering the chance for customers to meet and Sail with these two outstanding sailors.”
Dylan & Alain added:
“It is great to have Sunsail on board helping us with our campaign for gold In London 2012. It means we can concentrate on doing what we need to do to reach our goals for the season. We look forward to working with Sunsail and meeting their customers and showing them what sailing is all about and giving them an insight into our campaign”
Although sailing travel or marine tourism is often cited as a reason for destinations backing major sailing events, there seems to be an opportunity for those in the travel sector to optimise their marketing for sailors. Sunsail have a good head-start on those who want to participate in the sport, but the spectators are still being left to fend for themselves.