There are some sectors that are quite competitive when it comes to sailing sponsorship.
Automotive brands like Volvo, Audi, BMW and Abarth all back different parts of the sport. Financial services is predicted by some to be set to make a comeback, and the other market that is comfortable with sponsorship of yacht racing is watches, or as the marketing folk at the luxury end of the market like to call them, timepieces.
As the Volvo Ocean Race counts down to its next edition, which has a more consumer focussed set of sponsors than before, watch company, IWC Schaffhausen, has been announced as race sponsor and Official Timekeeper.
Knut Frostad, CEO of the Volvo Ocean Race said
“It is my pleasure to welcome IWC Schaffhausen as the Official Timekeeper of the Volvo Ocean Race 2011-12. IWC Schaffhausen will also sponsor the prestigious 24-Hour record competition in the race.
With its pioneering and innovative attitude, the celebrated watch brand IWC Schaffhausen is a perfect match for the Volvo Ocean Race.”
Timing partners are an integral part of any sporting event, but as well as the obvious connotations, the Swiss watch manufacturer is also looking to demonstrate engineering, technology and quality expertise.
“We are looking forward to an exciting and successful Volvo Ocean Race 2011-12”
IWC Schaffhausen will present the 24-hour record prize per race leg, which will be awarded during the prize-giving ceremony at each Host Port. They will also award a special prize for the fastest team over 24-hours in the Volvo Ocean Race 2011-12. This prize will be presented at the end of the race in Galway, July 2012. The fastest crewmembers will all be awarded an exclusive IWC timepiece.