The Dark Blue Book – the who’s who of yacht racing and sailing business directory, is closing soon for entries for the 2011 edition. The book, now in it’s 3rd year of publication contains the contact details and sailing CVs of hundreds of the sports top people.
With more information coming to light about potential America’s Cup challengers and a possible 120 jobs on offer from the organizing committees, knowing who the decision makers are is important for everyone including the media, sponsors and partners.
As with past editions, listing in the Dark Blue Book for individuals is free.
David Fuller, Chairman and CEO of Sports Marketing agency Pilote Media, who publish the directory annually says:
“Yacht Racing is a niche sport, but it is a valuable one. Some estimate the industry is worth a billion dollars. Even a small market share can be worth a lot of revenue to a supplier – big or small. The America’s Cup is one of the largest drivers of the sport and attracts interest from outside the bubble. With the next event scheduled for San Francisco in 2013, new sponsors are looking to participate, but many don’t know where to begin.
“The next edition of the America’s Cup is estimated to bring San Francisco $1.4 billion. If you are one of the companies that is trying to get a slice of that money, then it helps to know who the players are – who the decision makers are – who the influential media contacts are. The Dark Blue Book aims to give new suppliers, partners and sponsors access to the right people in one spot.”
The book is growing every year and in 2011, the brand has plans to expand into new media platforms and offer extra value to people and companies featured in the book. Fuller continues:
“We’re looking into an electronic version of the directory. Certainly the rapid expansion of devices like the iPad and Kindle are something we are following with interest. People and organisations that get into the 2011 edition will get extras from participating. We are also looking at providing job related services and events for leaders in the sport.”
Entries for the 2011 Dark Blue Book close soon. You can submit your details here.