As sailing becomes more closely aligned with developing venues, specifically marine infrastructure and waterfront property, more property companies are getting behind the sport. High profile examples include the Monsoon Cup, finale of the World Match Racing Tour and partnership between Muscat the Wave and the Extreme Sailing Series winning Oman Sail boat.
At a local level, the Warren Jones Regatta in Perth was supported by property companies and trend seems to be spreading in Western Australia.
The Perth2011 ISAF Sailing World Championships have announced support from national property group, Peet Limited, which will become a Silver level sponsor.
Originally established in Western Australia and with more than 115 years of property experience, Peet is focused on acquiring, developing and marketing land under a funds management model. The company will be associated with the national promotion of the Perth2011 ISAF Sailing World Championships and be closely involved with the John Bertrand and Gold Medal clubs whose members are supporting this exciting international event.
Peet Limited Managing Director and Chief Executive Officer, Brendan Gore, said the company was extremely pleased to partner Perth2011 and help focus national and international attention on Western Australia.
“In its early years, Peet was instrumental in opening up some of the very prestigious suburbs around Perth’s most popular sailing clubs and we’re looking forward to sharing our story and our future plans with the thousands of participants, spectators and visitors who come to Perth for this outstanding sailing event. Peet will be giving its full support to Perth 2011 and wish the organisers every success.”
Perth 2011 Chief Operating Officer, Darren Beazley, welcomed the Peet Silver level sponsorship as a major boost for the ISAF Sailing World Championships.
“We are particularly pleased to have attracted the support of a company that was established in Western Australia and has now expanded to become a national success story,” Mr Beazley said. “It is important to have the strong backing of a major enterprise in an event of such national and international importance.”
Despite Perth 2011 being an international event hosted in Australia, the vast majority of sponsors announced so far have been Australian companies.