The Yachtsponsorship.com Facebook League Table has been updated and this month show’s who is serious about talking to the Facebook generation and who isn’t.
Readers around the world continue to lobby for their property to be included, but for the time being we are keeping the list at the top 30. To get into the top 30 now requires 1716 fans.
New into the list are the Route du Rhum with 12.708 fans, SailTV with 5438 fans and Esimit Europa with 4641 fans.
Alex Thomson Racing, have increased their ‘likes’ from 2,657 to 10,380 (290%) with the help of a few free Hugo Boss watch giveaways. The Open 60 Team is aggressively acquiring Facebook followers off the back of a strategy that obviously values them highly.
There is increasing evidence that people who ‘like’ a brand on Facebook, spend more than those who don’t. With a cost of acquisition that is less than $1 and sometimes considerably less, this platform will become more and more important.
Where are you on the Facebook Chart?