Following on from their title sponsorship of the Moth World Championships in January, Australian clothing brand Zhik will become the title sponsor of the SB3 World Championships to be hosted by the Royal Torbay Yacht Club, UK in May 2011.
Zhik has a strong sponsorship presence in Olympic classes and dinghies like the Moth and the company is well placed to position itself to a younger market, with a more edgy brand image than some of the more ‘traditional’ sailing apparel brands.
Partnering with the SB3 class enables Zhik to work with the largest global sportsboat class, with over 120 boats already entered for the 2011 World Championships. The partnership will also help provide full media support to the event, enabling high quality images, daily interviews and video to be released on a daily basis for international spectators to enjoy via the official event website.
Brian Conolly, CEO of Zhik said:
“Zhik is one of the fastest growing sailing brands in the world and so it was an obvious decision to partner with one of the world’s fastest growing keelboat classes; the SB3. Zhik is known for producing the most technically advanced sailing gear for Olympic and Skiff champions from around the world and more recently keelboat sailors have been discovering the Zhik difference. By partnering with the SB3’s we hope to deliver an exceptional competitor and follower experience to the same level as the recent Zhik Moth Worlds.”
Dave Cheyne, President of the Laser SB3 World Council added:
“We are delighted to welcome Zhik aboard as title sponsor for the 2011 World Championships, it is shaping up to be the largest and most competitive one design keelboat World Championships of 2011, and we are sure it will be a tremendous event. Zhik are a natural partner for the SB3 class, and we look forward to working with them for these world championships, and other events moving forward.”