When Mick Doohan retired from MotoGP, with 5 World Motorcycle Championships under his belt, the rights holders of the championship – Dorna – went looking for a new Australian star. They found Casey Stoner, and in doing so, kept thousands of Australian fans interested in the event.
Meanwhile, in sailing. Some of the sports biggest potential ‘rock-stars’ are funding their own campaigns, sleeping on mates couches and flying budget airlines to compete in some of the world’s most elite events.
It’s a shame that Australian brands, looking to compete internationally, haven’t discovered Torvar Mirsky. Mirsky, who turns 25 later this month, has shown that he can beat the world’s best sailors and position himself as a future America’s Cup skipper. But Australian brand’s loss is Oman’s gain and The Wave Muscat will become title sponsor of the team that has a very good chance of being the World Match Racing champions in 2011.
2011 is perhaps Mirsky’s best chance to win the World Match Racing Tour. Some of his biggest rivals have stepped away from the series – Ben Ainslie to focus on the Olympics and Adam Minoprio to compete in the Volvo Ocean Race. Previously, Torvar’s team has come close, with a 2nd in 2009 and 3rd in 2010.
Sponsorship, even in a one-design competition, can be the difference between winning and losing. Knowing that the bills are paid and that there is some money in the pot for training, allows a sailor to concentrate on winning. Torvar says:
“Traditionally our team has done everything off our own backs and as cheap as possible like staying in backpackers and relying on friends for support to live away from Australia. The support of The Wave, Muscat means that we can now put a campaign together that we allow us to take part at the level required to win the WMRT, for example we are hoping to have a coach at some events. We really appreciate the support and of The Wave Muscat and it will make such a big difference to our campaign this year.”
“This year we are out to win. We’ve done a lot of sailing this year already, but it has been six months since the last WMRT finished so we have had a big break from match racing and there are a few nerves and lot of excitement about starting up again. We need to get back in the rhythm as we want to be sailing at a high level. We know we will be a little bit rusty at the first event but we are excited about getting back into it.”
The Wave Muscat has a knack for spotting great sailing talent. The lifestyle development has used the Extreme Sailing Series to successfully promote itself to a desirable, global audience and in 2010 sponsored Paul Campbell-Jones to the top of the podium. Sponsorship of Torvar Mirsky in the World Match Racing Tour is a no-brainer. The marginal cost is minimal and the brand gets an additional nine events to promote to.
David Stafford Vice President of Sales and Marketing at The Wave, Muscat said:
“We are delighted to be supporting Torvar and the Mirsky Racing Team in this year’s World Match Racing Tour. With Torvar also skippering The Wave, Muscat in the Extreme Sailing Series this year we were eager to extend our support of someone we believe will be a sailing superstar for many years to come.
“The Wave, Muscat’s premier 400-berth Marina ensures our country’s proud maritime heritage sits at the heart of the Muscat tourist experience. Through our support of world class sailing we hope to promote Oman as a new and exciting sailing destination. We wish the Mirsky Racing Team all the very best for the forthcoming season.”
As well as their WMRT commitments this year, Mirsky and two of his Mirsky Racing teammates, Kyle Langford and Kinley Fowler, are also racing in the Extreme Sailing Series. Mirsky is skippering the reigning champion boat, The Wave, Muscat, with Langford as tactician while Fowler is calling tactics aboard Oman Sail’s second entry, Oman Air.
The Wave Muscat Sailing Team will begin their campaign to win the World Match Racing Tour in Marseille – starting today.