Green Comm Racing To Use America’s Cup to Promote Sustainability

The 9th team to enter the mix for the 34th America’s Cup has been announced. The entry of The Real Club Nautico de Valencia (RCNV) and Green Comm Racing brings the number of boats competing in the support raced (the America’s Cup World Series) to 10.

On the face of it, sailing provides a great platform to promote sustainability and environmental credentials, at least when compared to a sport that burns fuel like motorsport. Of course such a top line presentation of the sport doesn’t take into account support ribs, air-travel from one side of the planet to the other or the materials used to build boats, but it’s as good a platform as any to promote through sailing.

Pasted press release here….

Green Comm Racing’s objective is to promote and manage the “Green Revolution” by leveraging the media impact of international sport’s oldest trophy. The aim is to give visibility to the challenge of sustainability on a global scale by promoting the development of new technologies and new endeavors in the field of Green Tech.

The team, led by Francesco De Leo (former Manager Director of Telecom Italia, former Director and Head of Strategy and International Operations of Wind and 1999 Global Leaders for Tomorrow at the World Economic Forum), includes Marco Nannini – CEO (former Management Consultant to The Boston Consulting Group and Roland Berger) and Luca Devoti – Sport Team Manager (Silver Olympic Finn sailing and a successful sailing entrepreneur).

To address the challenge of designing the AC72, Green Comm Racing has engaged two leading universities, University of Pisa and UCLA, both world class institutions working in the field of Computational Fluid Dynamics and Sensory Wireless Networks. As a starting point for the development of the AC72, the team will take advantage of the existing design package prepared by ACRM.

Green Comm Racing has a long term vision focused on sustainability. Interbrand, Sim2, Prodea Systems and Expo 2015 are among partners that have joined RCNV and Green Comm Racing for the launch of the challenge for the 34th America’s Cup; more partners will be announced in the coming weeks.

Matching the environment with America’s Cup campaigns is not new. The most recent British Challenge, TEAMORIGIN were working with the Carbon Trust to use the America’s Cup to allign UK PLC around a more sustainable future.

America’s Cup organisers also need to show that their environmental credentials match sponsors’ expectations of a clean, modern sport. San Francisco press report an unprecedented coming together of environmental groups with concerns about the plan to stage the event and the impact of property developments around the bay. The city is under pressure not to ‘cut corners’ on the environmental report which is due out in October.

San Francisco Mayor Ed Lee said last week:

The city must “do it well, without disturbing the natural environment, without disturbing our own residents and business people.”

Iain Murray, of America’s Cup Race Management (ACRM) who will oversee the races on San Francisco Bay said:

“We’re making great progress. The planning and environmental process here in San Francisco is quite unlike anything I’ve ever been involved with. I know mountains have been moved to make this process as streamlined as it possibly can and to satisfy the very stringent controls that are put forward. Everyone is pulling on the same side of the rope.”

More America’s Cup News…