The Global Ocean Race continues to announce partners and sponsors as the race date approaches. The race will be receive backing from bluQube and Alfa Romeo.
bluQube continues sailing sponsorship comitment via Global Ocean Race
Accounting software company, bluQube, will continue its close relationship with offshore, shorthanded sailing through sponsorship of the double-handed, Class40 Global Ocean Race 2011-12 (GOR).
bluQube has sponsored former Raymarine YJA Sailor of the Year, Katie Miller, following her win in the bluQube Solo 1000 Race in 2008. bluQube also continue to support the 2005 OSTAR winner and 2008-09 Vendée Globe competitor Steve White. The company say that sailing sponsorship delivers them a 500% return on investment.
Marketing Manager at bluQube, Matthew Kirby comments:
“We have been involved in sailing sponsorship for over six years now, supporting ventures such as The Global Challenge and solo sailors including Vendée veteran Steve White and the OSTAR’s youngest ever female competitor, Katie Miller. In the past, we have seen significant commercial returns from sailing sponsorship through greater awareness, corporate hospitality and enhanced relationship building,” Kirby continues. “We see the Global Ocean Race as the next step in our sponsorship plans, providing an exciting vehicle to capture the imagination of existing and prospective customers.”
bluQube has also dabbled in activation of their sailing sponsorships through viral videos and other ways of communicating the message. Kirby confirms that bluQube’s involvement with the GOR goes far beyond branding and banners:
“Up to, during, and after the race, we will be keeping in close contact with individual teams and sharing their stories and experiences with our ever-widening audience. Sailing sponsorship allows us to widen the appeal of the brand, especially due to the affinity between the sport and our target audience of senior business decision-makers. From a brand perspective, the race also perfectly mirrors our values of dedication, teamwork, fun, speed and cutting-edge technology. What our sponsorship of the Global Ocean Race in particular gives us is a really dynamic and unique event that allows us to demonstrate our brand values outside of the accounting and finance worlds.”
GOR Race Director, Josh Hall commented:
“We are delighted to welcome bluQube to support the race. From previous bluQube campaigns, I know the level of enthusiasm they always demonstrate and this is reflected in their unequivocal commitment as a sponsor. The appeal of sailing is truly global and we understand why bluQube recognises the Global Ocean Race as a great fit for the types of organisations they want to target. They also understand that you get out of the sponsorship what you put in, and consequently bluQube has become synonymous with sailing over the last few years. We expect a fleet of over 15 boats to cross the startline in Palma, Mallorca, this September and it is very exciting to have bluQube by our side for the pre-race build up and the nine-month circumnavigation.”