How to Watch The America’s Cup In Cascais Portugal. Kinda. 8

ACWS Cascais Portugal

On April Fools Day this year, the America’s Cup World Series venues were announced. The first event will take place in Cascais in Portugal and the second in Plymouth UK.

The America’s Cup World Series Portugal event is not far away. Just two months in fact. So if you are planning on booking flights to Lisbon or accommodation in Estoril, then you need to hurry, because… well actually there’s not that much hurry – August is low season in that part of the world, so getting a hotel bed shouldn’t be too hard.

The schedule of events for the Cascais America’s Cup World Series has been released, so you can work out which days you watch the sailing and which days you play golf or visit nearby Sintra.

America’s Cup Program – Cascais, Portugal, 2011

  • August 6 – 7, fleet racing
  • August 10 – 12, both fleet and match racing
  • August 13, match racing finals
  • August 14, fleet racing finals

As for getting a ticket, well media have to be accredited using a process where giving your passport number (without letters) is compulsory, but we can’t find any information for spectators.

Perhaps (and we would LOVE to be proved wrong), this is the same old, same old way of doing things. Will there be a race village? Where will it be located? Will there be the opportunity to watch from the water? If so – where do you find information about that? Is there an opportunity to purchase VIP packages? What time does racing start and finish? How many races will there be in a day? Where is the best place to watch from?

According to the press release – thousands of spectators will watch the racing, but there is nothing to be found on the official America’s Cup website about how. Perhaps fans should just book flights in August in the hope that the organisers get it right. After all:

In addition to the on-the-water action, the AC World Series also brings the America’s Cup experience to fans on land. Events and activities associated with the AC World Series will be announced later this summer.

Richard Worth, Chairman of the America’s Cup Event Authority is even more optimistic about the crowd figures:

“The America’s Cup World Series will expose hundreds of thousands of more people to the sport of sailing in its most exciting form – right in front of their eyes. We are excited to begin our global journey in Cascais, where both the racing and the experience will be first-rate.”

The experience. Now there is an interesting word. Experiential sports marketing when done well is brilliant, but if I am an America’s Cup fan, there is no infrastructure to ensure my experience is a great one. There is no Page and Moy Escorted tour that we are aware of. There is no equivalent to ‘Barmy Army’ supporter tours because the teams have no fans as such. Again – if we are wrong then please let us know. At the very least, the providers of such services have failed to get their offer ranking very well in Google.

Nevertheless, Carlos Carreiras, Mayor of Cascais is confident that the town can pull it off:

“It is a great honor for Cascais to hold this event. Cascais, located on the Estoril Coast, is a premier tourism destination, and our waters are considered to offer some of the best yacht racing in the world. We are looking for a superb event.”

Perhaps it’s best not to get on a plane, no matter how good the custard tarts are. After all, we have been promised a revolution in television coverage. So presumably we’ll be able to sit at home in the UK or Australia and experience the America’s Cup World Series in Cascais as if we had paid to stand on a floating hospitality platform. We haven’t read about a big TV deal yet, so perhaps you’ll need a Roku box or at the very least a high-speed internet connection and an HDMI cable so you can sit with a beer and watch the action on your big screen telly.

The AC World Series will be sailed in the AC45, the forerunner to the next generation of America’s Cup boats. The boat was launched to great acclaim in New Zealand in January of this year. Focused on creating more on-the-water excitement for both the teams and the fans, the AC45 wing-sailed catamaran was designed for both speed and close racing. While capable of speeds of over 32 mph (28 knots), the AC45 remains nimble enough to handle the tight, tactical race courses planned by America’s Cup Race Management.

Applications for media accreditation must be made using the form online (don’t forget to have your passport handy), but if you are a fan… try sticking Cascais into Expedia and hope you get lucky.

More America’s Cup news.

  • Wow again . Im glad your not looking for sponsors  for my team , Wow , maybe do little home wrork you.ll find what your looking for ,
    I dont remember the Audi cup posting all there events , And wht a great event they just had there .
    To cast a shadow on a Sailing event being in your buissnees just goes to show what to expect from your Company,
    Yes folks go to Expedia Theres plenty rooms to be had And By the way . The dates where announced.Over two months ago . Ive booked many a flight and room since then , With this event being held where it is there isn’t a bad seat in the house So enjoy and yes of course there will be a race village , Geez,, what people write to get there names light up on twitter , 

  • We did quite a bit of homework on this story. We visited the official America’s Cup site, we tried to find a microsite for the Cascais event, we put hundreds of terms and phrases into Google and tried to find information about how to watch the America’s Cup in Cascais. Nothing came back. 

    You are right that the Audi Med Cup don’t really make it easy for spectators either – though the Med Cup races quite a way offshore and is aimed at a different audience. 

    It’s not just the America’s Cup that gets this wrong. Most sailing events are still not set up for spectators. Abu Dhabi seem to be doing it best at the moment (

    There are a couple of sites for the America’s Cup in Plymouth – one looks like a mistake ( and this site is quite helpful (

    We did say that we were willing (even hoping) to be proved wrong. We still hope we’ve missed something. 

  • Kerry

    First of all – go back to school. If you write your sponsorship documents like that, then you don’t stand a hope. Secondly, if you read this article carefully you will notice that there is a ton of research… 

    Take for example the reference to local food (custard tarts) and nearby attractions (Sintra). I loved the title in the image. Only someone who has been to Cascais can understand the play on the word tiles. 

    This is one of the only places where the ‘Koolaid’ is not being swallowed and I for one love the way that these things are questioned. Just brilliant stuff – Jon Stewart style… 

  • Schooner27

    This is great. Re. Plymouth –  I would not rely on the Eventful Stays site to provide anything useful. A picture of a classic yacht somewhere on the Med to sell the AC45 and this statement: “Plymouth is also a lovely place and sought after tourist destination with a stunning waterfront, and great shopping.” When did they last visit?

  • Lynn

    Stay calm and carry on.  Little has been done to generate awareness and enthusiasm in the America’s Cup in San Francisco, what makes anyone think that the ACEA will do a good job in Cascais?  It would stand to reason that thousands might show up if there were a home team being represented, but there isn’t.  Has anyone noticed that the population of Cascais is about 35,000 and Portugal is near economic collapse?

  • Dear ignorant. Cascais has almost 200,000 inhabitants and is far from collapse. Would should learn more about a very old country, with the longest fix frontiers in the world, before you start talking about it.

  • You are right about the Audi Med Cup, as there was not much public watching, for the only reason that it was not publicized. No publicity no public. Isn’t this the same situation anywhere in the world? We will try harder this time, I hope.

  • Lomont8437

    The races will be close to shore and there are many vantage points along the shore to watch the races without having to buy tickets. The villege will be down in the Marina However access to it will be by pass only as I understand it. The short races will take about 20 minutes and the long races about 40 minutes. These boats can hit 35 miles per hour on the water but if the sea is rough, you will see some turn over. If you want to see the cup races come to Cascais. all the races are close to the harbor and you will be able to see most of the race. These races are with the 45 ft. cats where the final in America will be with 70 foot cats.