While the America’s Cup is promising a revolution in the way sailing is broadcast, elsewhere in sailing, broadcasters are working on how to best communicate and broadcast ‘old fashioned’ match racing. Rather than patronise the wider viewing public and remove ‘complications’ – the World Match Racing Tour and it’s media partners Redhanded TV are focussing on educating audiences about the match racing discipline.
As a result, Redhanded TV has been nominated for a Broadcast Digital Award for their live coverage of the Monsoon Cup in Kuala Terengganu Malaysia. The Broadcast Digital Awards, run by the respected TV industry magazine Broadcast, have been growing in significance and prestige for the last few years, as Digital and Online broadcasting has become increasingly important.
Redhanded TV is nominated against some big competitors. Other nominees include the BBC and the ITV coverage of the Tour de France.
Here at yachtsponsorship.com we fundamentally disagree with the notion that sailing needs to be simplified or dumbed down. Rather, we believe that broadcasters must work harder to educate and engage the audience and that an investment by a fan in learning the rules and intricacies of the sport will lead to a longer term commitment.
Part of what Redhanded TV is trying to achieve is to get beneath the skin of match racing on a tight schedule and to the highest standard. It’s not just about the racing rules though – it is also about raw emotion of the sailors being delivered to fans both on the shoreline and watching around the world.
The Monsoon Cup live coverage and highlights shows, leverages expert on board commentary with headcam, in-depth analysis and interviews with the winners and losers just seconds after they’d crossed the finish line.
Redhanded TV owner and managing director Sam Usher said he was very proud to receive the nomination.
“To be nominated for such a prestigious award is a very great honour for us,” he said. “We’ve built up a young, professional and dedicated team here who are all giving 110 percent to every World Match Racing Tour Event. I’d like to pay tribute to my team for making this nomination possible thanks to their dedication and hard work. We have just completed the Korea Match Cup and are very excited as we come back just two days before the award-winners are announced. This company has come a very long way in a very short time, and we are all looking forward to more high-profile, top quality projects in the very near future.”
There’s no doubt that the Monsoon Cup is a great event and PR folks have to sell as hard as they can, but the press release makes a comparison that is hard to justify:
The Monsoon Cup is to sailing what the Monte Carlo Grand Prix is to Formula 1.