The Volvo Ocean Race has announced new faces to join their management team for the next race. The appointments are part of changes to the commercial and communications departments of the organisation.
Jon Bramley will join Volvo Ocean Race management as Communications Director and Olivier Brémont will become Commercial Director.
The Volvo Ocean Race continues to appoint sports marketing and communications professionals who are the best at what they do, not necessarily the best at what they do in sailing.
Jon Bramley has worked for Thomson Reuters, where he was the global sports news editor and deputy sports editor. He has also worked at the last five Olympics Games and was Reuters’ desk head during the last four Games. Prior to this, he was the Assistant Sports Editor for the Sunday Mirror.
“The Volvo Ocean Race is a fantastic sporting event and the challenge is to bring the full experience to a much wider audience. This is professionally my biggest career challenge – and I’ve had quite a few! We have a great communications team in the Alicante Race Headquarters and excellent technical resources. I am very excited about bringing them to their full potential.“
Brémont’s sports track record is also well established. He has held the position of VP Business Development & Strategy at the WTA (Women’s Tennis Association) where he was responsible for leading sponsorship sales, business development and strategy.
In previous roles Brémont has developed new markets for sports properties, which fits nicely with some of the ports that will be visited by the Volvo Ocean Race. He has particular experience in China. He also has previous experience working for – UEFA, European football’s governing body, and worked for five years at adidas International in sports marketing.
“The Volvo Ocean Race is one of the premier sporting events in the world,” he said, “and offers so many excellent commercial opportunities across a wide range of areas including technology, lifestyle and the environment as well as, of course, sports. It’s a very exciting challenge for me and I am really looking forward to working with CEO Knut Frostad and the rest of the Race’s team to maximise our potential.”