Audi Australia, a long-time supporter of sailing, has anounnced that it will not renew it’s sponsorship deal with the Sydney Harbour Regatta organised by Middle Harbour Yacht Club (MHYC). The title sponsorship has run for five years.
Audi says it is looking for new sponsorship opportunities within Australian sailing. In May, Audi announced that they would also not renew their sponsorship of Victoria Week – a two year deal that also came to its end without being continued. The brand is a major sponsor of the Australian Olympic sailing team.
Uwe Hagen, Audi Australia’s Managing Director, said:
“After five years of this great event, it’s time for Audi in Australia to focus on new areas of sailing sponsorship. We have enjoyed our time as title sponsor of this spectacular and popular regatta, and we wish the event all the success for the future. It has been a pleasure to work with the Middle Harbour Yacht Club, which has delivered a thoroughly professional event each year.”
“The conclusion of this sponsorship nonetheless sees Audi continue to be involved at a high level with the sport of sailing in Australia, although our activities will take a new direction for the future.”
Commodore of MHYC, Julie Hodder, commented:
“Middle Harbour Yacht Club is proud of the partnership developed between the Club and Audi Australia in building this event into the iconic landmark sailing event for Sydney that it now is, with over 300 yachts and 2,500 crew members competing inshore and offshore, over two days of racing, on eight course areas and over 24 divisions. We look forward to continuing our relationship with Audi via its ongoing involvement in the sport of sailing in Australia.”