Corum Announced As ENERGY TEAM America’s Cup Partner 1

It’s not the America’s Cup without some luxury timepiece sponsorship. While no official timekeeping partner has been announced at a series level yet, the French challenger, ENERGY TEAM has announced CORUM as its first official partner.

Like many watch brands, CORUM has a long history supporting sailing. Traditionally, the demographic of the America’s Cup used to line up nicely with the market for upmarket timepieces. Despite a campaign to make the event appealing to a new audience, one expects a large part of the fanbase for teams like ENERGY to be those who are fans of Loick Peyron, a long-time CORUM ambassador.

Antonio Calce, CEO of Corum comments:

“This major project is a further step in our strategy that I announced and launched several years back. Taking part in the America’s Cup is the dream of every sailor and for that reason matches the aspirations of a brand like Corum, which since 1960 has been a key player in the sector. The close relationship based on trust that has developed between Corum and the Peyron brothers has enabled this dream to come true.”

Bruno Peyron added:

“It is with immense pleasure that our team welcomes Corum on board as the official partner of Energy Team. It takes courage to be the first, as there are on the one hand doubters and then on the other those, who are determined to make their own destiny. Antonio Calce is one of the latter and the atmosphere of mutual trust that we are building together is probably down to what we already have in common: a great desire to see things through. The support of Corum is vital and this commitment will act as a catalyst to attract other major partners and allow us to get going in building our first AC 72.”

And while we wait to see how the new America’s Cup World Series in Cascais and Plymouth will change sailing forever, ENERGY TEAM have their minds on the long term game. For Bruno Peyron, the speed trials off Estoril beach mean nothing when it comes to beating ORACLE Racing in an AC72 in San Francisco.

The America’s Cup World Series is compulsory for teams challenging for the 34th America’s Cup and provides good training on a scale model of the boats that will eventually compete, but reading Bruno’s answers to interview questions about the ACWS, you can tell his mind is elsewhere – a Multiplast yard in Brittany to be precise.

When asked what objectives have been set prior to the start of the ACWS events, Bruno Peyron responded:

The sporting objective isn’t really a priority in this first test. The important thing was to be there and we’re there! The objective is not to be too far behind the top 3 teams, who have been training for months, so as we can be in a position to be a serious threat to them between now and midway through the season. It would be a big mistake to be overly confident. Of course finishing at the top of the Challengers’ leaderboard would be the best possible outcome.

CORUM is the first of the team’s partners that will enable the team to focus on the real goal. Peyron said:

We’ll reveal the first partners as soon as the boat’s launched this week. The construction of the global economic operation is continuing and we hope to be in a position to balance the budget in the next 3 months so as we can get going with our first AC 72 before the end of the year at the Multiplast yard in Vannes, SW Brittany. Everything is now in place to move up a gear in September.

More America’s Cup News

  • Of course Louis Vuitton is the Official Timekeeper for the America’s Cup. We forgot. It was buried somewhere in a press release about something else and who thinks of watches when they think about Louis Vuitton?