2012 - Yachtsponsorship

Brands Talk Sailing Sponsorship Activation

Editor

The 2012 World Yacht Racing Forum opened with a discussion around sponsorship activation. Activation, or utilisation, is the activity undertaken by companies to actually generate the returns from sponsorship. This article first appeared on YachtRacing.biz The panel featured; Josephine Edwall-Bjorklund, Senior VP Corporate Communications for SCA – who recently announced they would back an all female team in the Volvo… Read More »Brands Talk Sailing Sponsorship Activation

Mark Turner Interview

Editor

The annual pro sailing series are coming to the end of their 2012 seasons. It’s a time of year when we can look back at the previous 12 months and also reflect about how the next year might be different. In 2008, we asked Mark Turner, the man behind the Extreme Sailing Series how he saw the ‘state of the… Read More »Mark Turner Interview